The two new kids in the block are dramatically changing the face of online marketing, helping marketers reach millions of potential customers easily and very cost effectively, even for free. The names of these good kids are: RSS and Weblog (now widely used as Blog).

So far, traditionally when most webmasters think of marketing, they have listed writing articles, placing ads in various ezines and newsletters, submitting ads to free and/or pro advertising sites that work, and optimizing their web pages for higher rankings on the search engines, some viral techniques, and of course permission based e-mail marketing, although it was still risky.

It was risky because people who are sick and tired of receiving thousands of spam messages all day long, were some times considering the permission based email messages, too, as spam and were treating them accordingly.

Marketers were using the legitimate email marketing no matter how risky it was, because they had no alternative to deliver their messages and ads directly to their target audience. Email marketing was an effective delivery channel for successful marketing.

Then another effective delivery channel was discovered which has been called RSS feeds, providing websites with relevant content, while offering marketers a powerful marketing avenue with almost no risk. Therefore, RSS feeds has been comfortably used by most marketers. The another reason for the popularity of RSS feeds as a marketing avenue is that this powerful marketing strategy can be used at no cost at all.delivery channel is called RSS.

When we take a take closer look at a general overview of using RSS in your marketing arsenal, we realize that RSS feeds are delivered to websites as valuable content. What type of content? The content delivered through RSS feeds can be articles, stories, press releases, announcements, updated info, company details, products and marketing.

So, the RSS feed delivery makes this marketing channel a valuable communication tool as well.

But in order for your target audience to view the content via RSS Feeds, they will need to download a special reading program called as RSS aggregator. Some of these aggregators are available at no cost while others have a subscription fee.

You may ask, what is an RSS aggregator really? It is a special application that will allow end users to subscribe to RSS Feeds thus allowing them to read and view your new content.

Of course, you can still use e-mail to deliver your news and updated content. E-mail is not going away as some writers have predicted. In fact, when you compare RSS to e-mail, since they both have their own opportunities communication differences, and characteristics, you will see that RSS feeds are much more safe, effective and economic. Yes economic, because currently you don't have to pay any money to disseminate your RSS feed to tens of thousands of distribution points all over the Internet.

RSS Feeds are safe, because they only delivered to subscribers, in other words they are delivered to websites which subscribed on their free will to receive these RSS feeds.

This might be an important reason that RSS is growing at an alarming rate. So much so that business owners need to take a closer look at how to use this to help make your web business more competitive and eventually more profitable..

In fact, search engines favor the web businesses which utilize RSS feeds as a marketing avenue. So, we can say marketing through RSS feeds would greatly help websites get higher page rankings, and higher placements at search engines, thanks to RSS technology. But remember that there is no overnight solution to accomplish better rankings or getting more customers.

However, using these innovative tools can help you grow your business and substantially increase your sales, profits and revenues in a relatively short period of time. Here's some helpful sites for additional help:

http://www.make-rss-feeds.com
http://www.mywebfeeds.com/
http://www.small-business-software.net/display-rss.htm

Now you can take a closer look at how RSS can literally change the face of your business in a good way and then take an active start to include RSS in your overall marketing arsenal as an important marketing strategy.